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Acceptance of Mobile Payment Service Designs in Complex Ecosystems

Authors:
Elisabeth Pergler
Christian Adelsberger
Daniela Glatz
Rainer Schamberger

Keywords: mobile payment service; technology acceptance; external factors; complex ecosystem

Abstract:
This paper presents the results of an acceptance analysis of existing mobile payment services (MPS) and MPS concepts. The analysis was conducted by means of technical documentation on features and functionalities, usage tests and interviews with experts from the MPS ecosystem. The results indicate high acceptance of wallet MPS that support additional functionalities such as loyalty card inclusion. In addition, card-based MPS obtain high values for ease of use, and thus, might serve as transitional solution until technical standards are implemented in the ecosystem. Subsequent to a short introduction and presentation of the state of the art, the development of the evaluation framework of this study will be presented on which the analysis of the MPS at hand is based. The paper concludes with the design of a field study that will evaluate the acceptance of the suggested MPS in a real-world context.

Pages: 135 to 142

Copyright: Copyright (c) IARIA, 2014

Publication date: March 23, 2014

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-324-7

Location: Barcelona, Spain

Dates: from March 23, 2014 to March 27, 2014