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A Comparative Study of Cross-Cultural Awareness using Place Oriented Internet Radio

Authors:
Ayaka Ito
Katsuhiko Ogawa

Keywords: comparative study, place orientation, Internet radio, cross-cultural awareness, fieldwork, evaluation

Abstract:
Japan is accepting a number of foreign visitors in the trend of cultural diversity; hence, building mutual understanding with who has different cultural background becomes essential nowadays. To provide opportunities for international visitors to grasp better idea about Japanese culture, we proposed Internet radio CCR (Cross-Cultural Radio), which offers place oriented contents including local’s talk and international listener’s comments. Sequentially, an original measurement CCUS (Cross-Cultural Understanding Scale) was used to evaluate participants’ level of cultural awareness, through the fieldwork experiment conducted in Tokyo. A comparative study was designed for Japanese and international participants. The experimental result illustrates that CCR is effective in all dimensions of cross-cultural awareness for international participants, whereas some Japanese participants showed lower CCUS score improvement than internationals. This paper intends to clarify that CCR is more effective for international visitors than Japanese, because of their cultural awareness in the face of “otherness”.

Pages: 30 to 37

Copyright: Copyright (c) IARIA, 2017

Publication date: March 19, 2017

Published in: conference

ISSN: 2308-3956

ISBN: 978-1-61208-537-1

Location: Nice, France

Dates: from March 19, 2017 to March 23, 2017