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The Demographics of Social Media Users in the Russian-Language Internet

Authors:
Sergey Vinogradov
Vera Danilova
Alexander Troussov
Sergey Maruev

Keywords: internet sociology; internet demography; internet surveys; social network analysis

Abstract:
Our study focuses on the demography of the largest European social network VK and the representativeness of VK population sample with respect to the real-world state demography. The relationships between the variables, such as region code, settlement type, age and gender are explored. A special-purpose tool has been developed for ethnic group labeling purposes, which performs the classification given the user forename, patronymic and/or surname and ensures 99.2% accuracy. The analysis of the considered variables is helpful in finding a solution to the cold start problem in recommender systems

Pages: 25 to 33

Copyright: Copyright (c) IARIA, 2017

Publication date: June 25, 2017

Published in: conference

ISSN: 2308-3972

ISBN: 978-1-61208-563-0

Location: Venice, Italy

Dates: from June 25, 2017 to June 29, 2017