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Factors Affecting the Adoption of B2C by Manufacturing Companies

Authors:
Pedro Lorca
Javier De Andrés
Julita Garcia-Diez

Keywords: B2C; technology adoption; e-commerce; manufacturing firm

Abstract:
The adoption of e-commerce by Spanish companies has grown considerably in recent years. Nevertheless, it is still far from reaching the levels of other European countries, hence the interest in knowing the main features of the Spanish companies that have adopted e-commerce. We used the data from the Spanish Survey on Business Strategies, and we considered 13 variables from the Technology-Organization-Environment (TOE) model. The temporal scope of the study covers the period 2001-2013 and includes 1,770 Spanish manufacturing firms and 14,029 firm-year observations. The results show that the introduction of e-commerce is conditioned by the technological, organizational and environmental contexts. The oldest and largest companies are more prone to the implementation of e-commerce. These firms have more experience, which allows them to cope with the uncertainty implied in an innovation process. Consequently, policy measures should be aimed at reducing such uncertainty.

Pages: 52 to 57

Copyright: Copyright (c) IARIA, 2017

Publication date: June 25, 2017

Published in: conference

ISSN: 2308-3972

ISBN: 978-1-61208-563-0

Location: Venice, Italy

Dates: from June 25, 2017 to June 29, 2017