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Semi-Automated Semantic Annotation for Semantic Advertising Networks

Authors:
Aseel Addawood
Lilac Al-Safadi

Keywords: semantic web; semi-automatic annotation; Advertising Networks; RDF

Abstract:
In this work, we present a semi-automatic semantic annotation system which is designed to link publisher entries to an existing Ontology and instances. It assists in categorizing the content of Web sites and associating advertisements with publishers. Semantic annotation can enhance information retrieval and improve interoperability. Since manual annotation is inefficient, Automatic or semi-automatic annotation makes the process of annotation fast and easy. The suggested system is integrated in the publisher’s registration platform of the semantic advertising network and serves to facilitate registration, semantic annotation and information utilization in Web sites. This system is part of a semantic advertising network prototype called Lexeme.

Pages: 48 to 54

Copyright: Copyright (c) IARIA, 2011

Publication date: October 23, 2011

Published in: conference

ISSN: 2326-9332

ISBN: 978-1-61208-162-5

Location: Barcelona, Spain

Dates: from October 23, 2011 to October 29, 2011