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How Happiness Affects Travel Decision Making

Authors:
Sz-Meng Yang
Pei-Chih Chen
Ruei-Ying Ching

Keywords: happiness; calm; excitement; temporal focus

Abstract:
Consumer's definition of happiness affects their product choices; therefore, firms try to portray a happy image of their products. The sense of happiness varies depending on our temporal focus. Young people are more focused on the future and their feelings of happiness lead to excitement, and, therefore, they tend to choose exciting products. On the other hand, older people are more focused on the present, therefore, incline to choose a calm product. Nowadays, in the tourism industry, more and more customers pay attention to the psychological level of satisfaction. This study explores the definition of happiness and temporal focus in terms of journey which influence consumers’ choice of tourism products. We also observe whether the change of definition of happiness affects the choice of journey between the old and young people. Two experiments were conducted on two groups of students, one consisting of the graduate students and the other consisting of the members of the senior citizens learning camp, from a university of technology in southern Taiwan. The results could give some suggestions to tourism industry to provide more enjoyable products to customers.

Pages: 13 to 17

Copyright: Copyright (c) IARIA, 2017

Publication date: June 25, 2017

Published in: conference

ISSN: 2326-9332

ISBN: 978-1-61208-566-1

Location: Venice, Italy

Dates: from June 25, 2017 to June 29, 2017