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A Regression Model of Location Selection for Beverage Chain in Taiwan

Authors:
Hui-Chi Chuang
Yi-Chung Cheng
Chih-Chuan Chen

Keywords: Location selection; Regression; Beverage Chain; Customer intention

Abstract:
Location selection plays a crucial role in the restaurant industry, especially for the beverage chains. A comprehensive location selection model and appropriate analytical technique can improve the quality of location decisions, attracting more customers and substantially impacting market share and profitability. Location selection is a significant part of strategic management activities. In Taiwan, thanks to its special cuisine culture, the environment of beverage industry is very competitive and versatile. Therefore, it is very important to have an efficient location selection process for a beverage chain, for both franchiser and franchisees. This study establishes a regression model for the turnover of a local beverage chain in the city of Tainan in southern Taiwan. The model is based on the factors that would affect the location selection, such as crowd flow in front of the chain stores, resident population, complementary stores, and competitive stores. For franchiser, the model can be applied to stores in different areas, and for the franchisees, the model can help them to decide the location of the stores.

Pages: 16 to 20

Copyright: Copyright (c) IARIA, 2019

Publication date: July 28, 2019

Published in: conference

ISSN: 2326-9332

ISBN: 978-1-61208-731-3

Location: Nice, France

Dates: from July 28, 2019 to August 2, 2019