Home // International Journal On Advances in Intelligent Systems, volume 17, numbers 3 and 4, 2024 // View article
Authors:
Gustavo Modena
Melise Peruchini
Julio Monteiro Teixeira
Keywords: AI; Artificial Intelligence; Hackathon; Creative Industry; AI Copilot.
Abstract:
This research is part of an investigation into the use of Generative Artificial Intelligences (GenAI). Through a case study, we analyze both the use and abstention of these tools by students in the creative area during the resolution of a graphic challenge. The study underscores the importance of developing skills in emerging technologies to foster innovation. The central question explored is how GenAI tools are employed in the co-creation process and the development of design solutions. The main findings indicate that, despite their potential to act as copilots in the conception and creation process, these tools are still underutilized by students in this specific case study.
Pages: 219 to 225
Copyright: Copyright (c) to authors, 2024. Used with permission.
Publication date: December 30, 2024
Published in: journal
ISSN: 1942-2679