Home // International Journal On Advances in Internet Technology, volume 11, numbers 1 and 2, 2018 // View article

Modeling and Simulation of Complex Agents for Analyzing Communication Behavior in Social Media

Authors:
Fabian Lorig
Stephanie C. Rodermund
Jan Ole Berndt
Ingo J. Timm

Keywords: Agent-Based Modeling; Intelligent Software Agents; Agent-Based Social Simulation; Social Media Analysis; Social Actor Types

Abstract:
Personal and professional communication increasingly take place on online platforms like Facebook, Twitter, and Google+. This trend is accompanied by new forms of communication and novel communication dynamics which can no longer be analyzed using conventional methods only. By means of agent-based social simulation, actors in social media can be modeled and their behavior can be investigated. In this work, we use complex agents to model and simulate Twitter users with respect to analyzing communication behavior accompanying a television program. To this end, we present a case study and show how different actor constellations within a population of agents influence the dynamics of this communication.

Pages: 11 to 20

Copyright: Copyright (c) to authors, 2018. Used with permission.

Publication date: June 30, 2018

Published in: journal

ISSN: 1942-2652