Home // International Journal On Advances in Internet Technology, volume 15, numbers 3 and 4, 2022 // View article


Analyzing the Effects and Applicability of Social Media Elements in Notification Systems in Large Interconnected Organisations

Authors:
Igor Jakovljevic
Christian Gütl
Andreas Wagner

Keywords: Social Media; Notifications; Large Organisations; Hashtags; Microblogs

Abstract:
Social media has become one of the most popular means of social interaction among humans, and recent statistics suggest that more than two thirds of Internet users use social media sites. This work investigates and determines aspects of social media that can be integrated into a notification system to minimize the effects of information overload. The preliminary findings of the study showed that the introduction of social media elements in notifications and notification systems potentially increases the credibility of notification systems and the clarity of the notification. The evaluation consisted of the following parts: user demographics and general knowledge questionnaire, execution of predefined tasks, difficulty rating, and information provided by the system after execution. It was carried out online with 35 students from Graz University of Technology and high school students from different schools in Austria and Kosovo. Participants reacted positively to notifications formatted as social media posts and rated them as more trustworthy than traditional notifications. Social media elements had the effect of helping participants determine the difference between fake and real information. The survey results could provide the initial steps toward new use cases of Social Media applications in notifications and other disciplines that deal with users' cognitive ability to process information or disciplines where information overload is considered detrimental. This research shows potential improvements to notification systems with the use of social media elements.

Pages: 1 to 12

Copyright: Copyright (c) to authors, 2022. Used with permission.

Publication date: December 31, 2022

Published in: journal

ISSN: 1942-2652