Home // International Journal On Advances in Life Sciences, volume 6, numbers 3 and 4, 2014 // View article
Authors:
Elles Gyaltsen-Lohuis
Marike Hettinga
Ruud Janssen
Jan Nauta
Sikke Visser
Keywords: Home care technology; Open source software; Business modeling
Abstract:
Many eHealth innovations never get beyond the project phase. Initiating a viable business model in an early stage of the development of eHealth innovations enhances the chance of structural embedding the innovations in routine health care. This paper presents the early stages of business model development for an innovative IT supported home care system based on open source software. After a literary review on open source business models and the home care market, the eHix method, a business model approach developed by research group ICT Innovation in Health Care to is used build up the business model for the home care system. The structure of the eHix, a method in which one is only allowed to move to the next phase if the previous phase is completed, ensures an efficient and effective route to business modeling. Going through the first stage of the business modeling, it is clear that the mapping of intended target groups and their accompanying needs in various scenarios becomes key to determining the right value proposition for the intended home care system. In-depth analysis of all the stakeholders and their interest in the network then provides the essential criteria for the feasibility of the various scenarios. It is only after all the scenarios of the care system are mapped that the revenue models can be identified efficiently and further selective steps can be taken towards feasible business models that show the potential of the innovation to its full advantage.
Pages: 252 to 261
Copyright: Copyright (c) to authors, 2014. Used with permission.
Publication date: December 30, 2014
Published in: journal
ISSN: 1942-2660