Home // MESH 2012, The Fifth International Conference on Advances in Mesh Networks // View article
Authors:
Hideo Tomiyama
Kazumasa Takami
Keywords: location-dependent advertisement delivery; ad hoc network; user’s preference; bloom filter; routing.
Abstract:
Mobile communications carriers are providing GPS-based, location-dependent advertisement delivery services as supplementary services. As the number of mobile terminal types and the number of mobile users increase, the need is rising for a network that can handle location-dependent traffic within a locality efficiently. This paper presents an ad hoc network for location-oriented advertisement delivery, with an advertising node installed in each shop in a busy shopping area. Specifically, it describes a way to express the user’s preference, such as their hobbies, based on a Bloom Filter, and a way to dynamically determine the nodes that hold advertisements suitable for the preference of the target user. In addition, the paper also presents a routing method based on area division, which can reduce the number of relay nodes. It has been confirmed, by using simulation, that the proposed method reduces the number of relay nodes by about 70% compared with a case where messages are unicast to collect suitable advertisements.
Pages: 1 to 7
Copyright: Copyright (c) IARIA, 2012
Publication date: August 19, 2012
Published in: conference
ISBN: 978-1-61208-210-3
Location: Rome, Italy
Dates: from August 19, 2012 to August 24, 2012