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Determinants of Behavioral Intention to Mobile Banking Case From Yemen

Authors:
Abdullah Rashed
Henrique Santos
Arwa AlEryani

Keywords: Technology acceptance models; Mobile Banking; Arabic culture.

Abstract:
— Nowadays, new tools and technologies are emerging rapidly. They are often used cross-culturally before being tested for suitability and validity. However, they must be validated to ensure that they work with all users, not just part of them. Mobile banking (as a new technology tool) has been introduced assuming that it performs well concerning authentication, among all members of the society. Our research aimed to evaluate authentication mobile banking user acceptance, through Technology Acceptance Model (TAM), in Arabic countries, namely Yemen. The results confirm the previous studies that have shown the importance of perceived ease of use and perceived usefulness. Furthermore, perceived ease of use plays a determinant role.

Pages: 96 to 99

Copyright: Copyright (c) IARIA, 2013

Publication date: April 21, 2013

Published in: conference

ISSN: 2308-4448

ISBN: 978-1-61208-265-3

Location: Venice, Italy

Dates: from April 21, 2013 to April 26, 2013