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Analysis of Tourists Behavior Using by Instagram Hashtags

Authors:
Daiju Kato
Masaharu Hirota
Mitsuyoshi Nagao
Mitsuo Yoshida
Hiroshi Ishikawa

Keywords: tourists behavior; e-tourism; social media; hashtag; Instagram

Abstract:
Many users are using the Instagram to send experiences of travel destinations, many posting hashtags at the time of posting. Focusing on those hashtags, if it is possible to analyze the behavior at the sightseeing spot easily, it is considered that it is possible to classify the purpose and experience of sightseeing. Also, if we can find the seasonal trends and the tendency of tourists’ experiences, it is effective for distributing information to tourists. This paper describes the accuracy and analysis method of the tourists’ behavioral analysis by hashtags analysis.

Pages: 19 to 25

Copyright: Copyright (c) IARIA, 2019

Publication date: March 24, 2019

Published in: conference

ISSN: 2308-4448

ISBN: 978-1-61208-697-2

Location: Valencia, Spain

Dates: from March 24, 2019 to March 28, 2019