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A New Advertisement Method of Displaying a Crowd

Authors:
Taku Watanabe
Yuta Matsushima
Kenji Tsukamoto
Kota Gushima
Tatsuo Nakajima

Keywords: Virtual Reality; Bandwagon Effect.

Abstract:
In this paper, using a new advertising method within a virtual space, we examine a method that portrays a crowd by showing multiple people in front of institutions and stores. This method is intended to promote advertising by utilizing the behavioral psychology of users who want to agree with what many other people support. We examine how the attractiveness of the store changes due to the presence or absence of crowds in a shopping mall within a virtual space. Although there were some subjects whose store ratings were not increased due to the negative image of crowds and the unnaturalness of the crowds, the proposed method generally increased the appeal of the store and the subjects’ impression of the store.

Pages: 41 to 46

Copyright: Copyright (c) IARIA, 2020

Publication date: February 23, 2020

Published in: conference

ISSN: 2308-4448

ISBN: 978-1-61208-772-6

Location: Lisbon, Portugal

Dates: from February 23, 2020 to February 27, 2020