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An NFC-based Customer Loyalty System

Authors:
Jef Smets
Glenn Ergeerts
Rud Beyers
Frederik Schrooyen
Marc Ceulemans
Luc Wante
Karel Renckens

Keywords: Customer loyalty, NFC, group loyalty, city loyalty, NFC smart card, mobile NFC

Abstract:
Customer loyalty systems that use barcode-based cards have gained a lot of popularity in the last decades, resulting in customer wallets that are overwhelmed with barcode-based loyalty cards. In this paper, a solution for this problem is provided. Based on general and market research of customer loyalty systems, a customer loyalty system that uses NFC (Near Field Communication) technology is designed that requires only one NFC medium (e.g., an NFC-enabled smart card or an NFC- enabled mobile device) for each customer, which is capable of holding multiple virtual loyalty cards.

Pages: 7 to 13

Copyright: Copyright (c) IARIA, 2011

Publication date: October 23, 2011

Published in: conference

ISSN: 2308-3468

ISBN: 978-1-61208-164-9

Location: Barcelona, Spain

Dates: from October 23, 2011 to October 29, 2011