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Influence Factors in Adopting the m-Commerce

Authors:
Francisco-Javier Arroyo-Cañada
Jaime Gil-Lafuente

Keywords: Incentives; m-commerce; Technology Acceptance Model (TAM); theory of the forgotten effects

Abstract:
The development of mobile devices and wireless communications networks is an opportunity for the companies that want to achieve their customers anywhere and anytime. This work in progress explores the factors that influencing the adoption of m-commerce and proposes a methodology to aggregate the total influence of the incentives on the intention of use. The knowledge of these effects should improve the sale promotions policy, based on incentives, and can influence the adoption of m-commerce. The regression analysis confirms the relationship between the studied variables.

Pages: 46 to 50

Copyright: Copyright (c) IARIA, 2011

Publication date: October 23, 2011

Published in: conference

ISSN: 2308-3468

ISBN: 978-1-61208-164-9

Location: Barcelona, Spain

Dates: from October 23, 2011 to October 29, 2011