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Mobile Value Chain and Services - The Case of Mobile Donations for Charities

Authors:
Seyed Mohammad Adeli
Silvia Elaluf Calderwood
Claus Oskar Heintzeler
Javier Huerta
Caroline Legler

Keywords: mobile technology; charity; value chain; value added; location services; mobile design

Abstract:
This case study shows how the use of mobile digital services through smartphones can enhance known value chains of services by increasing the lateral margin value. The particular case discussed relates to a mobile application for charity organizations, i.e., non-profit organizations with the intention of providing help and raising money for those in need. The paper is of relevance for researchers and practitioners, as it demonstrates how computer and business science can be linked to analyze human computer interactions, which may help to solve problems in existing business processes through the use of mobile technology. Based on empirical data gathered from research and interviews during the case study, the paper identifies the most prevalent problems of charity organizations, such as lack of awareness and information, trust, transparency and convenience, and demonstrates how mobile technology can support these deficits in business processes and service value chains.

Pages: 8 to 17

Copyright: Copyright (c) IARIA, 2012

Publication date: October 21, 2012

Published in: conference

ISSN: 2308-3468

ISBN: 978-1-61208-229-5

Location: Venice, Italy

Dates: from October 21, 2012 to October 26, 2012