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User Acceptance and Usage Continuance of Interactivity Enabling Technologies

Authors:
Elisabeth Pergler
Verena Skedel

Keywords: technology acceptance; interactivity enabling technology; mixed method; TAM; UTAUT; expectation disconfirmation theory;

Abstract:
This paper presents the results of an exploratory study concerning user acceptance and usage continuance in the field of interactivity enabling technologies. Participants had the chance to try Near Field Communication (NFC) technology in four different usage scenarios and thereby assuming different specified roles. In the course of this usage experience, quantitative data was collected by means of traditional standardized acceptance research instruments (technology acceptance model, unified theory of acceptance and use of technology and expectation disconfirmation theory) and qualitative data was gathered in form of user comments. The data was then compared using a mixed method approach in order to find out whether traditional instruments are applicable to acceptance research of interactivity enabling technologies such as NFC. Our results show that applying traditional instruments will cause a significant loss of valuable information and the results are of limited relevance for the design of specific applications. It is, therefore, concluded as the main output of this paper that future acceptance research in this field will need to include qualitative data, but, at the same time enable collection of huge numbers of user opinions as standardized quantitative methods will provide.

Pages: 105 to 110

Copyright: Copyright (c) IARIA, 2012

Publication date: October 21, 2012

Published in: conference

ISSN: 2308-3468

ISBN: 978-1-61208-229-5

Location: Venice, Italy

Dates: from October 21, 2012 to October 26, 2012