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Best Practices (and Stumbling Blocks) for Diversity-Sensitive Behavior Change in Persuasive Application Design

Authors:
Alexander G. Mirnig
Stefan Eibl
Thomas Poscher
Lisa Diamond

Keywords: behavior change, sustainability, diversity, design patterns.

Abstract:
Design for Behavior Change can be used to enact changes on an individual basis or beyond to gradually modify users’ behaviors and constituting attitudes towards achieving a desired goal. Today, achieving more sustainable behaviors is a frequent goal of behavior change apps found on the market. In order to be effective across a wide and diverse spectrum of users and simultaneously avoid stigmatization or marginalization, the design of such applications should be done in a diversity-aware manner, which is often still lacking. In this paper, we present a best practice analysis of existing applications in the domains of food consumption, mobility, and energy consumption that are available on the market in Austria, Europe. We present the findings as a collection of three design patterns and discuss their status as patterns versus anti-patterns in terms of how well diversity factors are implemented in existing practice and where improvements are necessary.

Pages: 57 to 65

Copyright: Copyright (c) IARIA, 2023

Publication date: June 26, 2023

Published in: conference

ISSN: 2308-3557

ISBN: 978-1-68558-049-0

Location: Nice, France

Dates: from June 26, 2023 to June 30, 2023