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Researching Motivational Factors Towards a Sustainable Electricity Consumption

Authors:
Line Mulvad
Sofie Hauge Katan
Nicolaj Valberg Sundahl
Louise Jensen

Keywords: Smart Grid, Research Through Design, Eco-visualisation, social interaction, electricity consumption.

Abstract:
In relation to Smart Grid, which is currently in the making, this article presents findings from a qualitative study researching the motivational factors towards a sustainable electricity consumption. While there is a tendency mainly to look at the technical aspects of the implementation, we wish to take a critical look at the current implementation issues from the users’ point of view. Previous empirical studies indicate that social interaction and visualisation of real time energy consumption patterns can trigger more ecologically responsible behaviour. This paper focuses on exploring this assertion through a qualitative study of a design called the “The Social Electricity Meter” by revealing an indication of motivational factors to change ones electricity use based on social stimuli. By reflecting theoretically on how this kind of empirical data is essential when designing future Smart Grid experiences, we also evaluate the capability of the approach Research Through Design to gather insights about future social practice.

Pages: 44 to 47

Copyright: Copyright (c) IARIA, 2012

Publication date: May 27, 2012

Published in: conference

ISSN: 2308-3727

ISBN: 978-1-61208-225-7

Location: Stuttgart, Germany

Dates: from May 27, 2012 to June 1, 2012