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Online Barter: Trade of Goods in Digital Communities

Authors:
Leonardo Lima
Janduí Silva
Bárbara França
Victor Souto

Keywords: barter; sustainability; collaborative consumption; social network; facebook; online communities, trade, escambo

Abstract:
This study aims to explore the terms of trade in virtual environment in order to identify opportunities for the actors involved. The development of mental maps by human and non-human entities was the methodology used. To understand this phenomenon, this study explored the current online barter scenarios, the collaborative consumption in Brazil and the analysis of the Facebook Barter Group was here detailed. The conclusions point to structural and behavioral aspects, identifying the need to build an application tool to provide a better consumer experience.

Pages: 19 to 21

Copyright: Copyright (c) IARIA, 2015

Publication date: June 21, 2015

Published in: conference

ISSN: 2308-3727

ISBN: 978-1-61208-414-5

Location: Brussels, Belgium

Dates: from June 21, 2015 to June 26, 2015