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Evaluation set up for a Regional Social Network Service

Authors:
Isabel Anger
Thomas Rößler
Christian Kittl

Keywords: Social Network Service; social network analysis; content analysis; evaluation; measurement

Abstract:
Social Network Services (SNSs) are vastly popular and used by millions of people worldwide. A few years ago, research has begun to analyze these platforms as well as the social networks and social interactions that are enabled by these technologies. Many of the well-known and popular SNSs such as Facebook or YouTube have already been analyzed and profiled under numerous different aspects. However, regional SNSs have largely been disregarded. In this work in progress paper, we introduce a newly launched regional SNS from Austria, outline the particularities of this regional social networking platform, set up first hypotheses and outline our evaluation approaches to analyzing this service. It is our believe that by putting the particularities of a regional SNS in focus, and by using an interaction graph that visualizes intimate social links instead of the commonly used classical social network analysis, valuable insights on the connection of online networking activities and offline social interactions as well as on the users’ perception of familiarity and place can be obtained. The paper illustrates the particularities of regional SNS and describes an evaluation set up to gain more insights into this specific type of networking platform.

Pages: 42 to 45

Copyright: Copyright (c) IARIA, 2012

Publication date: October 21, 2012

Published in: conference

ISSN: 2326-9294

ISBN: 978-1-61208-228-8

Location: Venice, Italy

Dates: from October 21, 2012 to October 26, 2012