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United Kingdom Local Authority Challenges in the use of Twitter and Other Social Media

Authors:
Darren Mundy
Qasim Umer

Keywords: social media networks; social network analysis; eGovernment; communication channels

Abstract:
Social media networks (such as Twitter) provide new opportunities for local government agencies to engage with citizens in their local communities. However, there are substantial challenges for such agencies to deal with in these social spaces. This paper provides a critical perspective on the challenges presented in the results of a focused research project on governmental communication through Twitter over a three month period from October to December 2011. The research presented in this paper, contributes to the growing number of research papers related to the effective use of social media platforms in governmental, organisational and other community spaces. Social media platforms are no silver bullet providing only another channel of communication with the customer. However, the identification of ways of using social media for transformative purposes in local government scenarios, are worth identifying and exploring.

Pages: 76 to 81

Copyright: Copyright (c) IARIA, 2012

Publication date: October 21, 2012

Published in: conference

ISSN: 2326-9294

ISBN: 978-1-61208-228-8

Location: Venice, Italy

Dates: from October 21, 2012 to October 26, 2012