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Understanding the Behavior of the Elderly Towards Internet Banking in the UK

Authors:
Fahad Asmi
Tanko Ishaya

Keywords: Gerontechnology; Digital Divide; Internet Banking and Technology Adoption Model

Abstract:
The rapid development and maturity of Electronic Business has stimulated the adoption of Internet Banking in both the developed and developing economies. This adoption is no doubt a result of not just based on the maturity of the Internet, but its ubiquitous nature. As of 2005, about 73% of households have active Internet connection in the UK. At the same time this huge adoption has raised many social and economic issues that should be addressed. This paper presents an investigation into the behavior of elderly people (age segment 55-65) towards Internet banking in the UK. The research constructs were developed based on the 'Decomposed Theory of Planned Behavior' towards providing an understanding of the level of motivations, social influence, perceived usefulness and ease of use for the defined age segment in the UK. Analyzed research output has identified a number of issues that should be addressed in order to increase the involvement of a potential sub-segment of elderly people in e-commerce activities.

Pages: 100 to 106

Copyright: Copyright (c) IARIA, 2012

Publication date: October 21, 2012

Published in: conference

ISSN: 2326-9294

ISBN: 978-1-61208-228-8

Location: Venice, Italy

Dates: from October 21, 2012 to October 26, 2012