Home // SOTICS 2015,The Fifth International Conference on Social Media Technologies, Communication, and Informatics // View article
Authors:
Masayuki Kaneko
Lourdes Villaverde
Katsuko Nakahira
Makiko Okamoto
Keywords: Travel-destination information; empathy; motivation; decision-making
Abstract:
In this paper, we propose a method to estimate the relationships between‘ information acquisition ’and‘ decisionmaking’. The method used is based on the‘ vacation sequences ’described by van Raaij which consist of five stages: (1) general decision; (2) information acquisition; (3) decision-making; (4) participation; and (5) satisfaction or complaints. The method proposed in this paper focuses on steps (2) and (3), which involve active processes performed by a traveller. While performing information acquisition and decision-making processes, a traveler decides where to go according to his/her motivation for travel. These results should be guided by the degree of ‘ resonance ’between the available travel information and his/her motivation. The detailed structure of resonance might be different from traveller to traveller due to each traveller ’s distinct personal characteristics. We assume that activities which involve destination determination are analogous to people’s purchase behaviors as described by Howard’s model. In this paper, we incorporate the steps from the purchase model into steps (2) and (3) by expanding them appropriately to propose a new model with two elements for information acquisition and three elements for travel destination recognition. The strengths of resonance are measured for steps (2) and (3) as the external information and their relationships are examined.
Pages: 91 to 96
Copyright: Copyright (c) IARIA, 2015
Publication date: November 15, 2015
Published in: conference
ISSN: 2326-9294
ISBN: 978-1-61208-443-5
Location: Barcelona, Spain
Dates: from November 15, 2015 to November 20, 2015