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Exploring Smart Watch Ecosystem Value Co-creation Experience: A Qualitative Case Study

Authors:
Sarfraz Iqbal
Päivi Jokela

Keywords: Internet of Things; smart watch; ecosystem; value co-creation; service dominant logic

Abstract:
Internet of Things (IoT) is a technology paradigm comprising physical objects such as smart watches embedded with sensors, software, and networking technologies that are used to connect and exchange data with other devices such as smart phones and systems over the Internet. Smart watches and other wearables are emerging at a rapid speed, and they have engaged the users in redefining their interaction with mobile and pervasive technologies by creating an ecosystem of relevant devices. This research work focused on the issue of value co-creation and better understanding of smart watch consumer’s adoption and appropriation process which can highlight the factors motivating or demotivating the consumers to use the smart watches to achieve different objectives. Through a qualitative research method, empirical data was collected by observation, written questionnaire, and interviews. Using a thematic analysis scheme, the following four themes were generated from the collected data: (1) Getting motivated and maintaining motivation, (2) Usefulness – value-in-use and value-in context, (3) Technical issues with smart watch resources, and (4) Information security and privacy concerns about smart technologies.

Pages: 1 to 7

Copyright: Copyright (c) IARIA, 2022

Publication date: June 26, 2022

Published in: conference

ISSN: 2519-8440

ISBN: 978-1-61208-963-8

Location: Porto, Portugal

Dates: from June 26, 2022 to June 30, 2022