Home // International Journal On Advances in Telecommunications, volume 9, numbers 3 and 4, 2016 // View article
Authors:
Seppo Yrjölä
Keywords: business model; Citizens Broadband Radio Service; mobile broadband; spectrum sharing; strategy.
Abstract:
The paper seeks to identify mobile network operators’ business opportunities and strategic options in the new Citizens Broadband Radio Service shared spectrum access framework. More flexible and scalable utilization of the 3.5 GHz spectrum aims to increase the efficiency of spectrum use in delivering fast growing and converging mobile broadband and media services while paving way to new innovations, e.g., in the area of Internet of Things and 5th Generation. The opportunity analysis and created simple strategic rules indicated that the mobile network operators could benefit significantly from the new, shared Citizens Broadband Radio Service bands enabling them to cope with increasing asymmetric media data traffic, and to offer differentiation through improved quality and personalization of services. Furthermore, through unbundling investment in spectrum, network infrastructure and services co-operative business opportunities may open with vertical segments, new alternative operator types and the Internet domain. The concepts of co-opetition and simple rules strategic framework were found useful to characterize the business environment regarding spectrum sharing. Heterogeneous network assets leveraging the Third Generation Partnership Program’s Long Term Evolution were found to be the key enabler while regulatory actions may frame the availability of spectrum and limit the economic value for an operator.
Pages: 77 to 86
Copyright: Copyright (c) to authors, 2016. Used with permission.
Publication date: December 31, 2016
Published in: journal
ISSN: 1942-2601