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The Importance of Context Towards Mobile Services Adoption

Authors:
Shang Gao
John Krogstie

Keywords: Context; Mobile Services Adoption

Abstract:
Along with the popularity of mobile devices and advances in wireless technology, mobile services have become more and more prevalent. Although many analysts have predicted that mobile systems will become mainstream, the adoption of mobile services has been slower than expected. The main objective of this research is to study the influence of context on mobile services adoption. The importance of context towards mobile services adoption was explored by looking at two newly developed mobile services. The findings from the exploratory study demonstrate that context is a significant factor to affect people’s adoption of mobile services.

Pages: 422 to 427

Copyright: Copyright (c) IARIA, 2010

Publication date: October 25, 2010

Published in: conference

ISSN: 2308-4278

ISBN: 978-1-61208-100-7

Location: Florence, Italy

Dates: from October 25, 2010 to October 30, 2010