Home // UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies // View article
Authors:
Mari Ainasoja
Juhani Linna
Päivi Heikkilä
Hanna Lammi
Virpi Oksman
Keywords: media multitasking, 2nd screen, case study, user types
Abstract:
Media multitasking with different 2nd screen devices – i.e. with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast – has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.
Pages: 196 to 203
Copyright: Copyright (c) IARIA, 2014
Publication date: August 24, 2014
Published in: conference
ISSN: 2308-4278
ISBN: 978-1-61208-353-7
Location: Rome, Italy
Dates: from August 24, 2014 to August 28, 2014