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Advertising Method via Smart Device Based on High Frequency

Authors:
Myoungbeom Chung
Green Bang
Ilju Ko

Keywords: Advertising method; high frequency; smart device; wireless communication

Abstract:
In this paper, we propose a high frequency-based advertising method using a smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. Furthermore, this method allows large numbers of smart device users to see advertising content continuously and automatically. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.

Pages: 128 to 132

Copyright: Copyright (c) IARIA, 2015

Publication date: July 19, 2015

Published in: conference

ISSN: 2308-4278

ISBN: 978-1-61208-418-3

Location: Nice, France

Dates: from July 19, 2015 to July 24, 2015