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Towards Online Engagement via the Social Web

Authors:
Ioannis Stavrakantonakis
Andreea-Elena Gagiu
Ioan Toma
Dieter Fensel

Keywords: Social Web; engagement; social media; Web 3.0

Abstract:
The blossom of Web 2.0 has created new opportunities for the enterprises. Web users are disseminating more information than ever before about their interests, their experiences with products and services, their thoughts and whatever interacts with them in a daily basis. The challenge for the enterprise is to exploit and transform this social media explosion into added value on the business plan. The enterprises in the new Web 3.0 era should have the utilities to disseminate messages in a multi-channel attitude and to listen to the discussions around their products and services. Furthermore, they should be able to take action and interact with these discussions in a productive way for the internal improvement of the organization but also for establishing strong bonds with the users. The web users for an enterprise could be existing customers or potential customers, average users or advocates. This paper intends to discuss the characteristics and the nature of the online engagement with the customers in the scope of business intelligence on the Web.

Pages: 26 to 31

Copyright: Copyright (c) IARIA, 2013

Publication date: January 27, 2013

Published in: conference

ISSN: 2308-4421

ISBN: 978-1-61208-248-6

Location: Seville, Spain

Dates: from January 27, 2013 to February 1, 2013