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Effects of Web Technologies on Tourism Industry in Some Southern European Countries

Authors:
Sara Ficarelli
Sandra Sendra
Laura Ferrando
Jaime Lloret

Keywords: Web Services; Information and Communication Technology; Tourism Industry; e-commerce

Abstract:
Information technologies have changed the way to plan our travel and to look at the tourism industry. This field has changed in last few years from every point of view: by the consumers, by the promotional marketing, by the commerce and the way to live the geography. Travel 2.0 is growing up in Web 2.0, which means that travel brands and users of this sector are using Internet in a much defined way. The users are not simple consumers; they become the interactive center of the tourism industry. In this paper, we will show the main effects of the growth of Information Technologies and the consequent change in tourism industry with the purpose to understand why they are so connected. First, we will consider how new technologies influence the hotel industry and the relation between users and accommodations. Then, we will analyze the position of tourism industry in the European e-commerce. Finally, we will show how social media have changed travel brands.

Pages: 49 to 56

Copyright: Copyright (c) IARIA, 2013

Publication date: January 27, 2013

Published in: conference

ISSN: 2308-4421

ISBN: 978-1-61208-248-6

Location: Seville, Spain

Dates: from January 27, 2013 to February 1, 2013