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Semiotic Annotation of Video Commercials: Why the artifact is the way it is?

Authors:
Elio Toppano

Keywords: Video; content annotation; semantic web; semiotics.

Abstract:
Traditionally, semantic annotation of audiovisual texts is used to describe expressive features and content of a product for a more efficient and effective browsing, retrieval, filtering or reuse of the resource. Drawing on semiotic theories, this paper proposes a new concept of annotation – called semiotic annotation – whose goal is to describe the multilayered structure of meanings inscribed within the audiovisual by its author/designer. The advantages of this kind of annotation is discussed with respect to means/ends analysis of video commercials. A case study is then illustrated that exploits a semiotic compliant informal ontology proposed in a previous work to assess the effectiveness of the conceptualization and the annotation method.

Pages: 45 to 51

Copyright: Copyright (c) IARIA, 2017

Publication date: May 21, 2017

Published in: conference

ISSN: 2308-4421

ISBN: 978-1-61208-557-9

Location: Barcelona, Spain

Dates: from May 21, 2017 to May 25, 2017