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Cultural Based Adaptive Web Design for Wellington Institute of Technology

Authors:
Lakshmi Sivadas
Abdolreza Hajmoosaei

Keywords: Web Interface Design; Academic Institution Website; Cultural Attributes; Website Satisfaction

Abstract:
Currently academic institutions’ websites are used for evaluating the standard of institutions. The institution’s website is an important marketing tool because it is an advertising forum to students. Website is a kind of promotional material which exchanges academic images to students which will in turn provides revenue to institution. Poorly designed website is risky because it will create a negative impact about academic institution. The role of academic website is very important for student’s decision to select an academic institution because every student will examine website before enrolling. There are many features that attract users to a website; one among those factors is cultural attributes. Web designers should adapt a cross cultural web design by considering the culture of the targeted audience. A well-designed website with improved user interface which would incorporate various cultural factors will definitely increase the revenue of institution. The aim of this research is to evaluate the web interface of Wellington Institute of Technology institute (Weltec) based on the various cultural dimensions of Asian students and to provide some suggestions to design an interface layout for Weltec web interface, which can satisfy Asian students’ cultural attributes.

Pages: 3 to 9

Copyright: Copyright (c) IARIA, 2018

Publication date: May 20, 2018

Published in: conference

ISSN: 2308-4421

ISBN: 978-1-61208-636-1

Location: Nice, France

Dates: from May 20, 2018 to May 24, 2018