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Profound Increasing UX based on Geometry Shapes and Coloring

Authors:
Behzad Khosravani Majd
Azrina Kamaruddin
Behnoosh Khosravani Majd

Keywords: UX, Design; Geometric Shapes; Color

Abstract:
The interplay between visible objects and human perception is a critical element in design, yet the role of geometric shapes and color in enhancing user experience (UX) remains underexplored. This challenge is significant because effective UX design profoundly impacts usability and aesthetics, influencing user engagement and satisfaction in web development. While prior research highlights the importance of design elements, many studies fail to systematically address the cognitive and emotional impacts of shapes and colors. This paper bridges that gap by leveraging both the Honeycomb UX model and Google’s HEART framework to analyze the influence of geometric shapes and color schemes in web design. The proposed framework emphasizes their complementary strengths: the Honeycomb model’s qualitative insights and the HEART framework’s quantitative metrics. The findings demonstrate that integrating these models enables designers to craft interfaces that balance usability, emotional engagement, and functional efficiency. Readers will gain actionable insights into how geometric shapes and colors, when applied strategically, can transform UX into a visually compelling and highly engaging experience.

Pages: 27 to 33

Copyright: Copyright (c) IARIA, 2025

Publication date: March 9, 2025

Published in: conference

ISSN: 2308-4421

ISBN: 978-1-68558-243-2

Location: Lisbon, Portugal

Dates: from March 9, 2025 to March 13, 2025