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A Text Mining Approach to Studying Matsushita’s Management Thought

Authors:
Xiaojun Ding

Keywords: Konosuke Matsushita; management philosophy; text mining

Abstract:
The development of technology in text data collection and handling and the increasing use of textual knowledge applications caused a boost in text mining research of various fields like sociology, business science, and so on. In recent years, the research approach has also been applicable to the field of management philosophy and management principle. In this study, with the use of text mining approach, we analyze text data in Collected Sayings of Konosuke Matsushita, which involves more than 100 lectures and remarks delivered by Konosuke Matsushita, a distinguished and influential business executive in Japan, between 1940 and 1987. The text data were compiled and edited by PHP Research Institute, Inc. In this paper, we categorized these lectures and remarks into two groups: lectures delivered for external business people and remarks delivered for employees of the Matsushita Electric Group (Later known as Panasonic Corporation). By doing so, the study aims to condense the content of lectures and remarks delivered by Konosuke Matsushita over the past few decades, to determine the recognizable patterns of the keywords spoken on these lectures or remarks, and to understand the possible characteristics and changes in his management thought as indicated by the text data. This study is an interdisciplinary research attempt between the field of management philosophy research and the field of text mining, textual knowledge applications, and knowledge discovery. It systematically integrates elements of science, such as statistical mathematics and the ability to analyze text data, and humanities, such as management thought, perceptiveness to understand concepts, and ability to comprehend. The establishment of scientific and objective methodologies in the field of management philosophy has facilitated the effective utilization of text data and information.

Pages: 36 to 39

Copyright: Copyright (c) IARIA, 2013

Publication date: February 24, 2013

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-254-7

Location: Nice, France

Dates: from February 24, 2013 to March 1, 2013