Home // eKNOW 2013, The Fifth International Conference on Information, Process, and Knowledge Management // View article
Authors:
Soon Jae Kwon
Emy Elyanee Mustapha
Keywords: cognitive map; task analyzabilit; perceived equivocality; perceived usefulness
Abstract:
Cognitive map (CM) has been widely accepted as a robust decision support mechanism with which decision makers can analyze causal relationships existing among relevant variables, and represent tacit knowledge explicitly in a form of causal relationships. In literature, there are many successful cases with CM. Nevertheless, there is no study that clearly investigates the potentials of CM in reducing decision maker’s perceived equivocality, and enhancing perceived usefulness. To pursue the research objective like this, we organized an experiment in which participants are given two types of tasks (analyzable vs less-analyzable) and two types of task representation (text-based vs CM-based). Results clearly showed that the CM can provide significantly improved performance in decision making support.
Pages: 117 to 122
Copyright: Copyright (c) IARIA, 2013
Publication date: February 24, 2013
Published in: conference
ISSN: 2308-4375
ISBN: 978-1-61208-254-7
Location: Nice, France
Dates: from February 24, 2013 to March 1, 2013