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The Influence of IT Features on M-commerce User Behaviors

Authors:
Philippe Marchildon
Pierre Hadaya

Keywords: M-commerce; IT features; Kaplan and Kaplan’s preference framework; longitudinal

Abstract:
M-commerce research suffers from critical shortcomings due to an extensive reliance on TAM. As such, little is known about mobile IT artifacts, their features and their influence on m-commerce user behaviors. Based on evidence which suggests that the use of IT artifact features vary over time and that it is the specific features used at any point in time that determine work outcomes, it is important that we better understand the influence of mobile IT artifact features over time. To do so, we propose to use a different theoretical lens than TAM, to study sensory mobile IT artifact features and to distinguish between stages of the m- commerce adoption process. Accordingly, the literatures on IT artifacts, Kaplan and Kaplan’s (1982) framework and mobile IT artifact features are examined to propose a research model, its related hypotheses, and methodological aspects regarding its empirical validation. Finally, the proposed model’s anticipated contributions are discussed.

Pages: 28 to 33

Copyright: Copyright (c) IARIA, 2014

Publication date: March 23, 2014

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-329-2

Location: Barcelona, Spain

Dates: from March 23, 2014 to March 27, 2014