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A Novel KM Framework for Fostering Creativity and Stimulating Innovation

Authors:
Amirhossein Roshanzamir
Ahmad Agha Kardan

Keywords: knowledge management; creativity; innovation; evaluation; assessment; value creation; Apple Inc.

Abstract:
Knowledge Management (KM) is a dynamic system to identify important information, collect it from those who possess it, store it, and finally, share it with those required including employees, customers and other stakeholders. Today, a good KM system consolidates a company's internal expertise with external information by generating and collecting as much as useful information in order to improve processes, customer relations, decision making, employee morale, performance and most importantly revenue and profit. This paper explores the framework of KM by identifying two core phases, i.e., knowledge creation and knowledge usage and then maps each respectively to creativity and innovation. Invention and innovation are extremely dependent on the availability and richness of knowledge; however, the major challenge in many organizations is that KM is focused on maintaining continuity and consistency of capturing that knowledge and publishing it appropriately in order to be used by those who need it. This structure alone treats ineffectively with the creativity and invention process and leave not much spaces for innovation to be stimulated. Meanwhile, there is no solid measurement tool to assess performance and productivity of KM systems. In order to address these challenges, this paper integrates the four traditional steps of KM including Capturing, Storing, Disseminating and Implementing by Planning, Leading and Adapting (PLA) aspect to form a two dimensional model for directing and leading the whole KM process. The new model can potentially foster creativity in the first two steps of capturing and storing and then stimulate innovation in the second two steps of disseminating and implementing. Finally, the paper studies Apple Inc., as one of the most innovative companies in order to illustrate the possible application of this novel model.

Pages: 62 to 69

Copyright: Copyright (c) IARIA, 2014

Publication date: March 23, 2014

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-329-2

Location: Barcelona, Spain

Dates: from March 23, 2014 to March 27, 2014