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A Study on Innovation Diffusion Understanding with Multi-Agent Simulation

Authors:
Takao Nomakuchi
Masakazu Takahashi

Keywords: Innovation; Innovation Diffusion; Multi-Agent Simulation; Simulation; Chasm

Abstract:
This paper describes the Innovation diffusions with Multi Agent Simulation. Among the Innovation diffusion theories, there are five classification types such as Innovator, Early adopter, Early majority, Late majority, and Laggard, so far. Among each classification, there are cracks in the innovation adaptation. In particular, in the high-tech industries, a big slot called Chasm, proposed by Moor, is made between Early adopter and Early majority. These adaptations are based on human homogeneous behavior in social contacts from the results of observation in the real world. This theory is even heuristics intelligence and one cannot capture the conditions for the crack made. Based on the innovation diffusion backgrounds, we made a simulator for Chasm observation. The simulation results confirmed that a Chasm crack was made in the industry with Multi-Agent Simulation. We have attempted to acquire new knowledge for the industry.

Pages: 159 to 166

Copyright: Copyright (c) IARIA, 2014

Publication date: March 23, 2014

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-329-2

Location: Barcelona, Spain

Dates: from March 23, 2014 to March 27, 2014