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Study on Web Analytics Utilizing User Environment Segmentation in “Business to Business” site.

Authors:
Akiyuki Sekiguchi
Kazuhiko Tsuda

Keywords: web metrics;web analytics;B to B website

Abstract:
In this study, we surveyed correlation of website access by user environment. Correlations can help us understand differences in user behavior that vary by time by place, or by user environment. We also found the user behavior tracking like visit numbers or page dwell time categorized by user segmentation is effective. For example, mobile device usage rate is higher in non-working hours than working hours and viewed pages are different. We confirmed user environment segments with a correlation approach can be used for web analytics for user navigation studies or even marketing use.

Pages: 43 to 48

Copyright: Copyright (c) IARIA, 2015

Publication date: February 22, 2015

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-386-5

Location: Lisbon, Portugal

Dates: from February 22, 2015 to February 27, 2015