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Discount Coupons Dematerialization: a Comprehensive Literature Review

Authors:
Gonçalo Paiva Dias
Hélder Gomes
Jorge Gonçalves
Daniel Magueta
Fábio Marques
Ciro Martins
Mário Rodrigues
Jorge Araújo

Keywords: Digital Coupons; Coupons Management; Redemption; Automatic Clearing; GS1; e-Commerce

Abstract:
This article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and customers. Current standards, solutions and platforms available in the market and proposed by the scientific community (research, patents, etc.) are presented. A brief summary of the major trends in digital coupon processing is also presented. By resuming the state of the art in digital coupon processing, the article may be useful both for researchers and practitioners interested in the topic.

Pages: 92 to 98

Copyright: Copyright (c) IARIA, 2015

Publication date: February 22, 2015

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-386-5

Location: Lisbon, Portugal

Dates: from February 22, 2015 to February 27, 2015