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Guidelines for Social Media Mining for Innovation Purposes. Experiences and Recommendations from Literature and Practice

Authors:
Robert Eckhoff
Mark Markus
Markus Lassnig
Sandra Schön

Keywords: innovation; social media monitoring; social media mining; guideline

Abstract:
Social media in general and user-generated content are seen as potential sources for trend detection and innovation. Nevertheless, there are a quite variety of approaches and experiences. Within this contribution, we want to give an overview where we collect and discuss existing recommendations from literature and more. Building on lessons learned from literature and an expert discussion, we present guidelines for social media mining for innovation purposes. These guidelines especially build on experiences with an approach called innovation signals, which combines social media mining technology with an interpretative methodology. We explain guidelines, as “No tool will do your work automatically” or “Narrow your search”, and discuss our methodology of guidelines’ development as well as the results critically.

Pages: 106 to 111

Copyright: Copyright (c) IARIA, 2015

Publication date: February 22, 2015

Published in: conference

ISSN: 2308-4375

ISBN: 978-1-61208-386-5

Location: Lisbon, Portugal

Dates: from February 22, 2015 to February 27, 2015