Home // eKNOW 2018, The Tenth International Conference on Information, Process, and Knowledge Management // View article
Authors:
Amelie I. Metzmacher
Verena Heinrichs
Björn Falk
Robert H. Schmitt
Keywords: NLP; sentiment analysis; social media
Abstract:
Studies dealing with the use of pronouns in customer reviews in social media against the background of sentiment analysis do not consider the role attributed to the pronoun within an evaluative sentence. The following paper addresses the question of when and why customers choose pronouns instead of nouns or proper nouns to function as aspects within an evaluative sentence. To this end, two influencing factors on aspect choice have been investigated: 1) The sentiment of the evaluative sentence (positive, neutral, negative); 2) The category of the evaluated aspect (product, service). The results reveal that, particularly within positive statements, there exist differences between customer reviews evaluating products to those evaluating services.
Pages: 32 to 35
Copyright: Copyright (c) IARIA, 2018
Publication date: March 25, 2018
Published in: conference
ISSN: 2308-4375
ISBN: 978-1-61208-620-0
Location: Rome, Italy
Dates: from March 25, 2018 to March 29, 2018