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The Impact of Visual Aesthetic Quality on User Engagement during Gameplay

Authors:
Uttam Kokil

Keywords: tablet gaming; user experience; user interface design; user engagement; perceived usability; visual aesthetics.

Abstract:
The aim of this study was to examine player behavior in two different levels of visual aesthetic quality of a tablet game user interface. First, the tablet game was created by applying user centered design principles, such as prototyping and usability testing in an iterative manner. The game was then modified into two different visual aesthetic conditions – monochromatic (low quality) and in full color (high quality) to serve as response stimuli. The first objective examined the effect of visual aesthetic quality on user engagement using the user engagement scale (UES). The four components of user engagement are reward, aesthetics, focused attention, and perceived usability. It was observed that three of the user engagement components, reward, aesthetics and usability significantly predicted perceived high visual aesthetic quality interface. In addition, three user engagement components, reward, aesthetics and focused attention, supported perceived visual aesthetic quality for the low-quality interface. This result was further substantiated by investigating the effect of perceived usability in the same experimental condition using the AttrakDiff questionnaire. The main finding of this study reveals that high visual aesthetic quality user interfaces are perceived to be usable whereas low visual aesthetic interfaces are not. There was also a significant difference in the level of overall user engagement between the two game interfaces, as participants found the high visual aesthetic quality to be more engaging.

Pages: 159 to 164

Copyright: Copyright (c) IARIA, 2018

Publication date: March 25, 2018

Published in: conference

ISSN: 2308-4138

ISBN: 978-1-61208-616-3

Location: Rome, Italy

Dates: from March 25, 2018 to March 29, 2018