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TOURISM&CREATIVE INDUSTRY WORKSHOP
Sustainable tourism, cultural tourism, creative tourism, culinary tourism, heritage & tourism
149
1
Facultad de Administración y Dirección de
Empresas
Cno. de Vera s/n, Universidad Politècnica
46022 Valencia
rocerro@esp.upv.es
2
Facultad de Administración y Dirección de
Empresas
Cno. de Vera s/n, Universidad Politècnica
46022 Valencia
bsegura@esp.upv.es
Tourism, Creative Industry and Historic Urban
Areas
Cervelló-Royo, R.
1
, Segura-García del Río, B.
2
Keywords:
Historic urban areas, Creative industry, Urban regeneration,
Tourism, Cultural heritage.
Abstract
In general, the urban regeneration of historic urban areas and their cultural
heritage has contributed to the improvement of urban environment, creation of
employment, business development and economic growth through determined
specialized clusters (e.g. creative industry). On the other hand, historic urban
areas are increasingly turning to tourism as an important element on their
economic portfolio since the potentially economic rewards it stakes. However,
the evaluation of those urban regeneration programs is a complex issue, given
that several aspects are concerned: urban, cultural, social and economic,
among others. We will try to provide some evidence about the causes which
lead to a success or failure of those regeneration processes and a measure of
the intervention process and its impact.
Introduction
Urban regeneration of historic urban areas and their cultural heritage has
contributed to the improvement of urban environment, creation of employment,
business development and economic growth through determined specialized
clusters (e.g. creative industry). Historic urban areas are also increasingly
turning to tourism as an important element on their economic portfolio since