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WORKSHOP PROCEEDINGS
Tourism & creative industry . Valencia, July, 11&12th, 2013
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the conservation of Uruguayan muralism in the city of Montevideo and the
town of Colonia del Sacramento. All the interviews were conducted using the
same scripted set of questions which included minor changes depending on the
particular town and respondent and were based on a semi-structured format.
The selected interviews (20) were used to identify tourism opportunities through
a content analysis using as key-words: tourism, tourist, planning, enterprise,
policy and business, as suggested by some of the selected literature.
The interviews enabled us to analyze this content in greater depth by looking at
the context of these keywords. The town which is most oriented towards cultural
tourism is Colonia del Sacramento since it was declared as a World Heritage
site in 1995 by the United Nations Organization for Education, Science and
Culture (UNESCO).
In short, the participants identified clear options for Uruguay to develop a
mural-based tourism, although this would initially need the introduction of a
plan to restore all its mural art. Moreover, it could be useful to define the type
of mural each location wants to focus on based on the functions they serve and
the reasons they were developed.
At present, more in-depth interviews related to muralism and tourism are being
conducted with participants in the towns of Rosario, San Gregorio de Polanco
and Pan de Azúcar, so we will extend this content analysis to them.