Versión de HTML Básico
TOURISM&CREATIVE INDUSTRY WORKSHOP
Sustainable tourism, cultural tourism, creative tourism, culinary tourism, heritage & tourism
183
1
Departamento de Organización de empresas,
edificio 7D
Cno. de Vera s/n, Universida Politècnica
46022 Valencia,
uthlas@uthlas.com
gabrigi@omp.upv.es ,
Music Festivals as a way of city marketing and
its media impact in international press
Ribes Giner
1
, B., Ribes Giner
1
, G.
Keywords:
sonar festival, primavera sound, city marketing, music festivals,
Barcelona
Lately Music Festivals have been multiply in our country following the big
steps of the main Music Festivals as Primavera Sound and Sonar, both located
in Barcelona, as an opportunity for the cities to develop and have profit of
this tourism those festivals bring to the cities. The concept of city marketing
proposes the idea of the city acting as a company, which should actually try
to sell its product, attract cus-tomers, foreign and domestic investors and is
ultimately responsible of carrying out a strategic marketing plan to achieve it.
The city of Barcelona, Spain, is currently attain-ing a city marketing process
based on the creation of large music festivals that, in recent years have been
occurring in the city. The objective of this study is to analyze the media impact
in press, at an international level of two of the major music festivals that have
taken place in that city. These events are: Sonar Festival and Primavera Sound.
To do this the published news about Barcelona has been analyzed, from 2001
until 2012, in 5 outstanding non-music newspapers of Germany, UK and USA.