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TOURISM&CREATIVE INDUSTRY WORKSHOP
Sustainable tourism, cultural tourism, creative tourism, culinary tourism, heritage & tourism
51
1
Departamento de Conservación y Restauración
de Bienes Culturales, edificio 3N
Cno. de Vera s/n, Universitat Politècnica de
València
46022 Valencia
virsanca@crbc.upv.es
2
Departamento de Organización de Empresas,
edificio 7D
Cno. de Vera s/n, Universitat Politècnica de
València
46022 Valencia
maseo@omp.upv.es
Design and implementation of inclusive
cultural policies: contemporary uruguayan
muralism as sustainable assets activation
Santamarina Campos
1
, V., Carabal Montagud
1
, M.A., De Miguel Molina
2
, M.
Keywords:
cultural tourism, contemporary murals, sustainable management,
cultural heritage
Abstract
After the Mexican Revolution of the twentieth century, appears a new concept of
nation, demanding the creation of an identity. In this democratizing movement,
plays a fundamental role involving artists, redefining a new concept of art,
using the wall as a means of communication with the people. This movement
transcends the Mexican border through the Siqueiros mural, which makes a call
to the new American generation of artists, inviting them to build a monumental
art, human, public, and identity.
As a result in Uruguay, we find extensive mural production throughout the
twentieth and twenty-first, which reflects the subversion of international
languages to discuss its own contents, favoring an aesthetic based on
nationalism of egalitarian impulse and making an interpretation reliable
information on the roots of their culture. First, we find murals with artistic
and historical qualities linked to social realism, constructivism and formalist
tradition, executed by an exclusive minority artists group that placed in closed
and centralized, linked with the ‘high culture’. And, secondly, born murals
regionalization processes at the hands of the most vulnerable groups, seeking
access to the creation and consumption of popular culture through public
open space, with a strong connotation of social function and establishing
itself as cultural awareness claiming the symbolic dimension of the society they